CASE - CUPRA does it a little differently
19 september 2022
Do you know CUPRA? CUPRA is an independent brand and produces, among other things, the Formentor and Born models. As an independent brand, CUPRA is new and radiates progressiveness, design, and emotion. Contemporary communication with a lot of images and interaction fits in a unique CUPRA Garage where you really experience this brand. That is why CUPRA and instore broadcast joined forces to provide the showrooms in Amsterdam, Eindhoven, Leusden and Rotterdam with suitable expressions.
CUPRA does things a little differently. Instead of actively looking for a car dealer, CUPRA brings information directly to customers in compact garages such as the pop-up store in Rotterdam, in the heart of the city. A unique concept. You buy a car the same way you go shopping in the city. Walking past shops and popping in when you see something nice.
You will certainly see something nice when you walk past the CUPRA showroom, because inside their columns and screens immediately show you images of the world of CUPRA. They invite you to look further and certainly do so, because once inside you have easy access to all the information you want to know. No salesperson looking over your shoulder, you are behind the wheel yourself. Even before you buy a car.
All information on a single kiosk
Of course, you don't buy a car on a whim. Just like any other car, a CUPRA is bought after careful consideration. First things first, you want to know everything about this car. Which model do you like? How fast can it go? How economical and environmentally friendly is it? In short: too many to ask. At CUPRA you get all that information from a branded column with touchscreen, which is available with every showroom model. This way you playfully show the specifications, the options and the price that changes with the options you choose. In short: you basically put together your own car here.
New to the information is the energy label. For cars this is also an obligation. It is obviously important to know, but what’s especially important is how this compares to similar models from other brands. This feature has been specially developed by instore broadcast and is not available anywhere else. Are you looking for a car? Then at CUPRA you get the most complete insight into the energy performance of the car. The information you receive via the information kiosks is therefore not only sales-oriented, but above all useful. You get to see what you really want to know and decide for yourself what you want. Another advantage of such an interactive kiosk: the information is always up to date. All this in an environment that invites you to explore it.
instore broadcast is a preferred supplier of CUPRA because of the high level of service and its innovative applications that allow visitors of our CUPRA Garages to behold the CUPRA experience in a digital way.
Kim Floor
Brand Manager CUPRA
Information everywhere
CUPRA's new city showroom contains just as much information as a traditional showroom. But instead of untargeted and unsolicited – the salesperson, the brochures, the advertising flying around your head – you are in control here. To absorb information passively or actively about CUPRA models. For this purpose, about eight screens are available in the various CUPRA showrooms scattered throughout the Netherlands. At least one for each model. Each designed for maximum experience and involvement. You are so immersed that you can't wait to get behind the wheel yourself. And of course, you’ll have it arranged in no time flat.
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