Public spaces.
Grab attention and activate your customers in the public space.
In a waiting area, it's all too easy for idle hands to reach for smartphones or tablets. A distracted customer in your waiting area represents a wasted opportunity. What if, instead of customers staring down at their phones, their attention was occupied by screens and content of your own design. With this content, you could entertain and engage, share information and news, or secure a sale with captivating commercial messages. The gains are obvious and making this a reality is easier than you might think.
Does digital signage ensure you always gain maximum attention? Of course not. A waiting customer or passerby will never give you their full focus. However, a fleeting first impression is often all it takes. Here at Instore Broadcast, we have considerable experience in producing digital signage solutions for public spaces and waiting rooms. We know exactly what works and what doesn't, with ready-made templates on hand to deliver all kinds of content.
What to display?
With digital signage, you can show exactly what you want. More importantly, you can show the kind of content your target audience needs. Think about displaying information like waiting times, services and products. You can also use digital signage to display news and weather forecasts, or general entertainment updates. Combinations are also possible. What matters more than anything else is that you maintain the attention of your customers and achieve the results you're after. What we offer:
- News, weather and entertainment (with subtitles if available)
- Public transport information
- Queue management and wayfinding
- Welcome messages
Ithaka
MDH
Tatelaar
Tiemex
WIM
Ski
Public spaces also use
instore broadcast
Engage customers with better content
Making content available to customers doesn't guarantee success. In order to leverage digital signage effectively, you'll need quality content at your disposal. Forget about general imagery and instead think about content that's relevant to your customers and their needs. Our industry-leading experience and pre-existing templates can help you deliver on-brand messaging, every time. We'll help you find the right balance between commercial messaging and entertainment, while always ensuring we're adhering to your house style and corporate identity.
Get in touch for more information on digital signage for public spaces
We'd be happy to discuss your goals, individual challenges and the needs of your target audience. Utilising our experience, we can help formulate a strategy that's packed with compelling content to increase your visibility.
